Brand / Identity
Captive was enlisted to create a playful Brand / Identity for a local barre studio. Enlightened to the the fact barre makes better (heart-shaped) booties, we embraced the concept, it's local flavour, and created a brand / identity barre-none
Brand / Identity Design & Development
The logotype styling replicates the neon lights found in local watering holes. The could be produced both graphically and literally.
PRETTY GOOD WEED —
Captive was tasked with ensuring that the floor-plan met security standards. As most of the inventory would be held in a secure location in the rear of the store, we conceived a u-shaped "bar". This shape allowed for both more space for interacting with customers, while eliminating access to the rear of the store.
The logo marry's three concepts in one. The logomark, or monogram, was created from the "L" in local, and the "B" in Barre, also makes up a heart, both representing their love for local and the heart-shaped booty.
IT TAKES A VILLAGE —
VISUAL IDENTITY —
The colour ways further played into a
CONCEPT STORE —
As part of the retail license application process, Farmer Jane was required to provide renderings of a concept store to showcase their plans, and that they were complying with security requirements. The space would be further opportunity to represent the brand's personality in its truest physical form–an environment.