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Farmer Jane

Brand / Identity

& Concept Retail Space

Captive was tasked with developing brand / identity and concept store for the newly formed Farmer Jane Cannabis Company. In true prairie spirit, we set out to create a brand and concept store reflective of that spirit. Authentic, gritty, resourceful–No gimmicks, just pretty good weed.

Brand Strategy

Brand / Identity Design & Development

Environmental Design and Consulting

PRETTY GOOD WEED —

We started the project by doing a little, umm. research–gathering a deeper understand of the complexity of the medical and recreational cannabis industries and how these brands were positioned. Farmer Jane was not out to revolutionize the industry—they just wanted to produce a great product, and stress their farm-to-toke approach. 

CONCEPT STORE —

As part of the retail license application process, Farmer Jane was required to provide renderings of a concept store to showcase their plans, and that they were complying with security requirements. The space would be further opportunity to represent the brand's personality in its truest physical form–an environment. 

SECURITY MEASURES—

Captive was tasked with ensuring that the floor-plan met security standards. As most of the inventory would be held in a secure location in the rear of the store, we conceived a u-shaped "bar". This shape allowed for both more space for interacting with customers, while eliminating access to the rear of the store. 

ODE TO FARM ECLECTISM —

The space would be designed to host an eclectic mix of everyday finds that could be found in farm buildings in houses across the prairies. 

LEARN AS YOU GO —

As an emerging industry, Farmer Jane wanted education to be front and centre. We conceived several touch-points, both autonomous and aided to help assist customers through their journey.