Logistics and Procurement
With the B-45 and B-46 on it's way through Legislature, PrairieCann, a cannabis producer and technology company, hit the ground running with their first ever trade-show experience. Captive was tasked with developing the experience within a limited timeframe. The vast space allotted, the desire to use elements of the booth in future trade-shows, and a limited budget created some interesting challenges to overcome.
The outcome would be one for the books–a welcoming, vibrant, yet minimal garden environment, complete with a comfortable meeting area and lounge, and enclosed by wood-slat walls and planters.
A PRARIE RESOURCEFULNESS —
Captive proposed that we refer to local suppliers and available resources to produce the booth within the compounded timeframe. We would hire a local contractor, equipped with detailed renderings and instructions to build a modular components in 4’x7’ sections–this would allow for flexibility in the future. We further assisted in conceiving and sourcing other assets from local and regional suppliers.
4' X 7' MODULAR UNIT—
A GATHERING PLACE —
As both an emerging industry and brand new business, the space was designed to be place for PrairieCann professionals to meet with curious and enthusiastic prospects alike.
We employed our experiential team to catch the people on the peripheral, while the more astute and serious patrons would get a seat at the table, or be invited to a less formal setting in the lounge.
AT THE HEART OF IT —
PrairieCann is invested in the Saskatchewan farming community and our province. We set out to create an experience to reflect that. By using local suppliers, some SK grit and resourcefulness, we created a tradeshow experience that truely encompasses the PrairieCann spirit.